🧠 Everything you need to know about the Content Check Up Web Copy Audit

❓What is the Content Check Up?

This is web copy audit you need to give your website the glow up it deserves. You get expert help without the big price tag. I review 3 of your English web pages (I recommend Home, About and Services but it’s totally up to you!) and you come away with a video walkthrough of your website and a PDF packed with actionable tips.

I look at aspects like:

❌ What this web copy audit isn’t

No one wants to waste their time or money. To make it super clear, I also want to let you know the things the Content Check Up doesn’t cover. My web copy audit isn’t:

⛔ A technical audit

⛔ Focused on technical SEO

⛔ Isn’t a done for you service (I’ll give you all the tips but you’ll be in charge of actioning them!)

🔎 Who’s the Content Check Up for?

When I first came up with the idea for the Content Check Up, I wanted to create something which gave small businesses & charities access to expert advice without the big price tag. I’m a small business owner. I know when you part with your hard-earned cash you want to see results. It’s also a way for you to see how I work and what I can do for you. There’s zero pressure attached but if you decide you could do with an extra pair of eyes and brain on your copy, you know where I am.

It’s perfect for you if:

💫 You like a lot of your copy but know it needs a polish

💫 You know you should update your website but you’re not sure where to start

💫 You want an expert to give you actionable tips without the big price tag

Still not sure if it’s for you? Take a shifty at this handy flow chart.

💻 Why would you want to get a web copy audit?

There are so many reasons why you might choose to get a web copy audit. Let’s take a look at some of them:

✨ You want to feel confident in your copy

The basics of your copy are there and you like them but with a few quick tweaks, you could have copy that sounds more like you, makes your message crystal clear and turn readers into buyers.

⌛ Your a business owner who wants to save time

Updating your website has been on your list forever. You know it’s a little out of date and could do with a polish. Free up your time and use it on what you do best (or take a little time off, you deserve it.)

😇 You want honest web content feedback

Sometimes we’re too close to our own business. Way too close. And it can be really hard to get constructive feedback as a small business owner. A web copy audit gives you an unbiased, expert opinion on what’s working, what isn’t and how to fix it.

📃How does the Content Check Up work?

💰 Shut up and take my money

You follow the link to pay me and relax. Your website is about to get the five-star treatment. I’ll be in touch within 48 hours of your payment.

🕵️ I deep dive into who you are

You fill out a questionnaire so I can understand how you want your brand to sound and what your goals are. I tailor each questionnaire so it asks questions that are relevant to you and covers loads of things including your tone of voice, your business goals, your ideal clients and what’s not working for you at the moment. Some of my favourite past questions include:

💫 If you had a famous person narrating your life, who would it be?

💫 What words or phrases give you the ick?

💫 How would you describe what your brand does to a 5-year-old?

💫 What’s one thing you’d love customers to think when they read your copy?

🖊️ Website loading…

I get to work reviewing your website, paying attention to the content that’s killing it and where we can tweak it. I think about things like your brand voice, message clarity, customer journey and what makes you unique so you don’t have to. Want a sneaky peek at what the video looks like…

💌 You’ve got mail

I slide into your inbox with a video walkthrough of your 3 website pages and a pdf with your key takeaways full of actionable tips you can apply straight away. Some of the deep dives included in the PDF for past customers have been about strategy, calls to action, highlighting results or making the copy more targeted to their dream clients.

Check out a wee preview here:

You’ll also get a wee AI summary of the video so you can see the key points at a glance.

💬 What are people saying about my web copy audit?

“This is amazing, awesome, awe-inspiring! You've done a miracle <3 I just had a chance to skim through your Content Check Up, but you blew me off my feet 🥳🥰!”

“After being impressed with her website, I enlisted Bex’s help in transforming the copy on my own website and social media posts. She spent time getting to know what makes me tick and created some super useful resources to help me find and develop my brand voice. She rounded her consultation off with a fabulous video review of my website, highlighting the areas that could be improved to make my business shine and more personal to me. I can’t thank her enough and would highly recommend her service to anyone needing a friendly, approachable professional to boost their own copy.”

📅 How do I get booked in for a Content Check Up?

I’m glad you asked! You can book in for the web copy audit or drop me an email if you’ve got any questions.